Introduction to Digital Marketing E-learning
Kuvaus
ABOUT THE COURSE
The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.
DURATION
2-4 hours
PRE-REQUISITES
The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work
LEARNING OBJECTIVES
By the end of the course you will be able to:
- Understand the basics of digital media, including SEO, PPC, social media, content marketing etc., its power and potential
- Incorporate online marketing jargons to your work
- Gain the context to take business decisions involving the digital media and online marketing
- Get ready to deep dive into advanced online marketing topics
The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.
MATERIALS
- 10 high quality chapters
- Course completion certificate
DURATION OF ACCESS
12 months online access to accredited e-learning
WHAT'S COVERED?
The course covers the following topics:
- Introduction to SEO
- Introduction to social media
- Introduction to content marketing
- Introduction to email marketing
- Introduction to mobile marketing
- Introduction to PPC
- Introduction to conversion optimisation
- Introduction to digital analytics
- Introduction to marketing automation
- Introduction to programmatic buying
- Introduction to digital marketing test
TARGET AUDIENCE
This is meant to be a stepping stone to begin your digital marketing learning journey and is suitable for the following professionals:
- Fresh graduates and professionals in their early career
- Business owners
- Web designers
- Web marketers
- Marketing professionals
Peruutusehdot
Verkkokurssin tilaus on aktivoinnin jälkeen sitova. Ennen aktivointia tilauksen voi perua 14 päivän kuluessa tilauksesta kirjallisesti osoitteseen info@oppia.fi
