ABOUT THE COURSE

The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.

DURATION

2-4 hours

PRE-REQUISITES

The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work

LEARNING OBJECTIVES

By the end of the course you will be able to:

• Understand the basics of digital media, including SEO, PPC, social media, content marketing etc., its power and potential
• Incorporate online marketing jargons to your work
• Gain the context to take business decisions involving the digital media and online marketing
• Get ready to deep dive into advanced online marketing topics

The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.

MATERIALS

• 10 high quality chapters
• Course completion certificate

DURATION OF ACCESS

12 months online access to accredited e-learning

WHAT'S COVERED?

The course covers the following topics:

• Introduction to SEO
• Introduction to social media
• Introduction to content marketing
• Introduction to email marketing
• Introduction to mobile marketing
• Introduction to PPC
• Introduction to conversion optimisation
• Introduction to digital analytics
• Introduction to marketing automation
• Introduction to programmatic buying
• Introduction to digital marketing test

TARGET AUDIENCE

This is meant to be a stepping stone to begin your digital marketing learning journey and is suitable for the following professionals:

• Fresh graduates and professionals in their early career
• Business owners
• Web designers
• Web marketers
• Marketing professionals