ABOUT THE COURSE

During the SEO training course, you will learn how to use relevant keywords to improve the visibility and traffic of websites. The course also helps you to stay abreast of the latest best practices in SEO.

DURATION

2+ hours

PRE-REQUISITES

Some knowledge of marketing principles would be useful but awareness of SEO is not required for this cours

LEARNING OBJECTIVES

By the end of the course you will be able to understand:

• On-page best practices
• SEO methods to generate relevant keywords
• Competitive analytics
• Design and architecture
• Site optimisation and best practices
• Link-building
• SEO for local search
• SEO site audits

The Search Engine Optimization course is offered by Simplilearn, a partner of ILX Group.

MATERIALS

• Simulation exam
• Progress quizzes

DURATION OF ACCESS

12 months online access to accredited e-learning

WHAT'S COVERED?

Lesson 1 - Introduction to SEO
Lesson 2 - On-page optimisation
Lesson 3 - Off-site optimisation and link building
Lesson 4 - Duplicate content
Lesson 5 - Keyword research and competitive analysis
Lesson 6 - Design and architecture
Lesson 7 - Local SEO
Lesson 8 - SEO measurement
Lesson 9 - The changing state of SEO
Lesson 10 - Integrating SEO with other marketing techniques

TARGET AUDIENCE

The course is suitable for:

• Business owners
• Entrepreneurs
• Online marketers
• Marketing professionals
• Bloggers
• Fresh graduates
• Copywriters and content writers

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.